About Call Trader

Founded in 2017, Call Trader is a leading customer acquisition company specializing in consumer-initiated inbound calls and warm lead transfers for clients around the globe. We help connect businesses with customers who have explicitly requested to hear from them, delivering high-intent leads at scale.

We operate with a startup mindset backed by experienced leadership, remain 100% founder-owned, and have built a collaborative, performance-driven culture with strong employee retention. Our headquarters is located in Larkspur Landing just north of San Francisco, and we support remote work for exceptional talent.

The Role - Paid Media Manager / Director (Search & Social)

This is a foundational hire for Call Trader’s paid media function.

We are seeking a senior, hands-on Paid Media Manager or Director to own, build, and scale paid acquisition across Google Ads and Meta. This role is designed for a builder—someone who is comfortable working independently and building the foundation for long-term scale.

This is not a role for managing agencies or inheriting a polished system. You will personally execute, optimize, and make decisions that directly impact performance and profitability.

What You’ll Own

• Full ownership of paid search and paid social strategy and execution
• Hands-on campaign management across Google Ads and Meta Ads
• Diagnosing and correcting inefficient spend, performance leakage, and attribution gaps
• Budget ownership with accountability for ROI and efficiency
• Keyword strategy, audience development, creative testing, and funnel optimization
• Ongoing testing and iteration across ads, landing pages, and offers
• Close collaboration with Sales, Compliance, and Engineering to align media with downstream results
• Advising leadership on:
  • Where spend should be scaled, reduced, or reallocated
  • What tools, data, or resources are needed
  • When and how to build out a paid media team
• Mentoring and working alongside a high-potential internal team member
• Establishing the foundation for a scalable, in-house paid media function

Who You Are

You are a senior, hands-on paid media operator with experience building and owning paid acquisition from the ground up. This role is open to Manager or Director level candidates, but regardless of title, you bring expert-level execution, strong judgment, and full ownership of results.

You have:

• Proven, hands-on experience owning paid search and paid social campaigns end to end
• Deep expertise in Google Ads and Meta Ads, including setup, optimization, and scaling
• A background in performance-driven, lead-generation environments
• Experience managing meaningful budgets with a clear focus on profitability and efficiency
• Strong analytical skills and comfort using data to inform decisions and prioritize trade-offs
• Demonstrated experience rebuilding, stabilizing, or scaling underperforming accounts
• Ability to operate autonomously and serve as a trusted thought partner to founders on paid media strategy and execution
• Comfort working in ambiguous, fast-moving environments with minimal hand-holding
• A strategic mindset paired with hands-on execution and accountability for results
• Desired experience in regulated or high-intent lead-generation categories (e.g., insurance, financial services, auto, SSDI)

Compensation & Growth

• Competitive base salary (aligned to Manager vs. Director level) + performance-based bonus
• Clear path to expanded scope, team ownership, and leadership as the function scales

Benefits & Perks

• Medical, dental, and vision insurance (company contribution toward medical premiums)
• 401(k) with 4% company match 
• Generous PTO (3 weeks to start; 4 weeks after 2 years)
• Company-paid conferences and travel
• Annual senior-team retreats
• Flat organization with direct access to leadership